Roughly one of the coolest ads I’ve ever seen.


Alright, say what you will about Nike. Say that their shoes cost $5 and people pay twentyfold for them. Say that the Tiger Woods ad was creepy. Say that there are better running shoes. Say that the swoosh is annoying.

Say all those things and I’ll agree with you.

What appeals so much to me is the way it ramps up from the semi-plausible audience participation (bars, clubs, and city streets stopped and watching, baited breath) to the ridiculous statue unveiling – the message conveyed is that to some people, soccer reigns supreme.

I’m well aware that the Manchester United fanclub isn’t the only team that can rough up a sandy beach. By that I mean, people can get shanked by a beer bottle in the same room in which the world record for “Most Men Kissing” is attempted to be broken. I guess what it boils down to is that I really love watching soccer. I can’t wait for the World Cup to start. I can’t wait to lift a stein and a $7 Rindswurst with total strangers, emulating a sportsbar closer to home. Seriously. Go Team Deutschland!

PS. I love playing Soccer, too. But I need some shoes.  Nike, see what I did there?

  1. #1 by Christina on May 27, 2010 - 12:38 pm

    Finally remembered to come watch this. That was freakin awesome! I’M SO EXCITED FOR THE FIRST GERMANY GAME.

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